Marketing

Marketing 

This course has been developed to provide students with the skills that business and industry leaders demand.  Students will gain knowledge in the areas of marketing foundations, economic principles and concepts, communications skills, effective selling techniques, promotional strategies, distribution, career options in marketing, and strategies for job attainment. 

As one of the largest industries in our state, nation, and globally, all areas of marketing are in need of knowledgeable and skilled workers.  It is imperative that we empower students with the necessary opportunities available to them in this industry.

 
Grading System
Test = 45%                     
Quizzes = 20%              
Class work/Homework = 35%
 

Practice for Your Test

Remind your student of our upcoming tests.  He/She can go to practice review questions online.  This is a wonderful resource for test preparation.  Click the following link!

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Class Procedures
  1. First 10-15 minutes you will be working on a writing topic.
  2. Second, we will review what we went over the day before.
  3. Third, we will take notes on the new objective that we will talk about for the day.
  4. Fourth, you will do an activity that reflects the notes we went over and will turn it in for a grade.
  5. Fifth, we will review what we learned for the day. 
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Syllabus

 

1.01     Understand marketing’s role and functions in business to facilitate economic exchanges with customers. (MK:001), (MK:002)

1.02     Understand career opportunities in marketing to make career decisions. (PD:024)

 1.04     Employ marketing-information to develop a marketing plan. (MP:001), (MP:003)

1.05     Acquire foundational knowledge of marketing-information management to understand its nature and scope. (IM:012), (IM:184)

2.00

Understand selling, customer relations and product management.

 

2.01     Acquire a foundational knowledge of selling to understand its nature and scope. (SE:017), (SE:076)

2.03     Acquire a foundational knowledge of selling to understand its nature and scope. (SE:932)

 2.06     Apply quality assurances to enhance product/service offerings. (PM:019), (PM:020)

2.07     Reinforce company’s image to exhibit the company’s brand promise. (CR:001), (CR:002)

2.08     Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer. (SE:062), (SE:109)

2.09     Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales. (SE:048)

2.11     Process the sale to complete the exchange. (SE:116)

 



B

PRODUCT/SERVICE MANAGEMENT, PRICING, CHANNEL MANAGEMENT, PROMOTION, MARKETING-INFORMATION MANAGEMENT, AND SELLING

3.00

Understand product/service management, pricing and channel management.

 

3.01     Acquire a foundational knowledge of product/service management to understand its nature and scope. (PM:001), (PM:024), (PM:039), (PM:040)

3.03     Employ product-mix strategies to meet customer expectations. (PM:003)

3.04     Position products/services to acquire desired business image. (PM:042), (PM:021)

3.06     Develop a foundational knowledge of pricing to understand its role in marketing. (PI:001), (PI:015), (PI:016), (PI:017), (PI:002)

3.07     Acquire a foundational knowledge of channel management to understand its role in marketing. (CM:001), (CM:002), (CM:003), (CM:004)

4.00

Understand promotion, marketing-information management, and selling

 

4.01    Acquire a foundational knowledge of promotion to understand its nature and scope. (PR:001), (PR:002), (PR:003), (PR:099), (PR:100), (PR:101)

4.02    Understand promotional channels used to communicate with targeted audiences. (PR:007)

4.04    Understand promotional channels used to communicate with targeted audiences. (PR:249), (PR:250)

4.06     Acquire foundational knowledge of marketing-information management to understand its nature and scope. (IM:001)

4.08     Acquire foundational knowledge of marketing-information management to understand its nature and scope (IM:183)

4.12     Understand data-collection methods to evaluate their appropriateness for the research problem/issue. (IM:289)

 

4.13     Understand data-collection methods to evaluate their appropriateness for the research problem/issue. (IM:418), (IM:286)

4.15     Acquire a foundational knowledge of selling to understand its nature and scope. (SE:106)

   
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